Nadia Cakes is America's premier cupcake shop and custom cake studio seen on season one and two of TLC's show Fabulous Cakes, named "Best Cakes in L.A." on the 2011 L.A. Hotlist and "Best Desserts in Palmdale", 2011 and "Best Cupcakes in L.A." on the 2012 L.A. Hotlist. Nadia Cakes was also voted “Best Cupcakes in Minnesota” and won “Best Desserts in Maple Grove” two years running. Buzzfeed named Nadia Cakes in their list of Top 25 Cupcake Shops in the World That You Need to Visit Before You Die. Abby Jimenez, owner and founder of Nadia Cakes, was the $10,000 winner of the Rose Bowl episode of the Food Network's Cupcake Wars and long time Nadia Cakes employee and Woodbury Store Manager, Erin Campbell, became a $50,000 winning Food Network Champion on Holiday Baking Championship in December.
Nadia Cakes started with a passion for baking, a love for beautiful desserts and sheer chance. From an early age Abby always loved to bake. Her love for cake baking gradually took center stage and her coveted recipes became the expectation of every family gathering.
While pregnant with her third baby, Abby found herself stuck at home on a lengthy maternity leave. She was looking for something to fill the days and she thought it would be fun to learn to decorate her children’s birthday cakes so she decided to take some basic cake decorating classes at a local craft store. She left the classes without finishing to have her baby. This is the only formal training Abby ever received.
After making a few free cakes for family and friends, a lightbulb went on. Cakes were a great way to stay home with her small kids and make a little money to pay the bills. It was a huge leap that meant quitting her full time job of seven years as a General Manager. Abby’s middle child Nadia had a nickname… Nadia Cakes. And so it was named. She began seeing clients out of her home in 2007 and the orders began to pour in.
The next two years were the hardest two years of Abby's life. She started the business with a new born, a one year old and a two year old all in diapers and she filled 5-7 cake orders a week to pay the bills. "Couldn't afford daycare and couldn't afford help." Abby said. She would see clients on Sundays, bake Monday and Tuesday, decorate Wednesday thru Friday and deliver cakes on Saturday. "It was a full time job. I never had a day off. I had to take phone calls in the bathroom so clients wouldn't hear the kids in the background!"
After two years in business Abby began to think about expanding. "I knew I had something special with the business. I think I knew it was time to take the next step when I realized I was booked solid three months in advance."
After a lot of support from her family and loyal clients, Nadia Cakes opened up its beautiful shop in the fall of 2009. Abby brought in a staff of pastry chefs and skilled decorators and artists to bring to you the quality, beauty and incredible customer service that Nadia Cakes is known for.
"We have an amazing staff. They are the most talented group of people I have ever met and we are all great friends. I think the customers really pick up on it. You can tell when someplace is a great place to work."
The new shop was so well received that just two months after opening, Carlos, Abby's husband quit his full time job of 11 years to assume the role of CFO.
In 2012 Abby and Carlos embarked on a new journey and moved the family to the Midwest to open up the business's second location in Maple Grove Minnesota.
Awards & Press
© 2013 Nadia Cakes
Chris Bughi Design